Make it simple, but significant.
- Don Draper -
When I first heard this on AMC's "Mad Men," a show that I was hooked on, I dismissed its relevance in both the series and in life. Just like the quote states, it only takes a few words to make a big impact.
Do things in the simplest ways and they will make the biggest impact. How do you efficiently pack significance into a small package with brief exposure? You invest emotion into it. You include something that they empathize with. You give them something remarkable.
Being significant is simple. If you keep it simple, it can be remembered. It takes only one bite to make you call a dish delicious. It takes one glimpse to make you call a scene stunning. It takes one memory to make someone want to recall that experience.
Spark a feeling in their soul, from flint that was formed in their past, and you can ignite a fury of emotions.
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